Posts about Fraser Bridges

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  1.    WFA Benchmark: Environmental Claims findings report

    WFA Benchmark: Environmental Claims findings report

    WFA member benchmark on green claims and how brands are navigating increasing scrutiny

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  2.    Green claims rules could be good for brands

    Green claims rules could be good for brands

    Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green…

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  3.    Green Claims in Advertising Task Force Meeting Overview (January 2023)

    Green Claims in Advertising Task Force Meeting Overview (January 2023)

    WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop…

    Read more about "Green Claims in Advertising Task Force Meeting Overview (January 2023)"
  4.    Regulatory mapping of marketing to children and use of licensed characters & toys
    Marketing to children

    Regulatory mapping of marketing to children and use of licensed characters & toys

    Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and…

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  5.    WFA Policy Tracker
    Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law

    WFA Policy Tracker

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…

    Read more about "WFA Policy Tracker"
  6.    RAC Programme Meeting Overview (May 2022)

    RAC Programme Meeting Overview (May 2022)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 25…

    Read more about "RAC Programme Meeting Overview (May 2022)"
  7.    Green Claims in Advertising Task Force Meeting Overview (April 2022)

    Green Claims in Advertising Task Force Meeting Overview (April 2022)

    WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop…

    Read more about "Green Claims in Advertising Task Force Meeting Overview (April 2022)"
  8.    Everything policy leads need to know about marketing in the Metaverse

    Everything policy leads need to know about marketing in the Metaverse

    WFA has developed an overview of the business case for the Metaverse and the things policy leads will need to think about when…

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  9.    RAC Programme Meeting Overview (February 2022)

    RAC Programme Meeting Overview (February 2022)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23…

    Read more about "RAC Programme Meeting Overview (February 2022)"
  10.    WFA Green Claims in Marketing Map
    Marketing law

    WFA Green Claims in Marketing Map

    An overview of regulation of sustainability claims in key markets

    Read more about "WFA Green Claims in Marketing Map"
  11.    European Commission plans to tackle green claims in advertising
    Marketing lawSustainability

    European Commission plans to tackle green claims in advertising

    An overview of WFA’s outreach on the European Commission’s green claims initiative.

    Read more about "European Commission plans to tackle green claims in advertising"